Although before the era of large-scale industrial production, customization is the only consumption, but the emergence of high-level customization will really push the demand for fashion from art. In 1858 Jeans , designers in Paris CharlesFredericWorth opened the first tailor-made for the guests high-class boutiques, high-level customized fashion concept began to emerge, the French named it "HauteCouture". Only after the French Ministry of Industry under the trade unions in France High Fashion audited and approved to be registered before they can call the High custom brand. All High customization must meet four conditions: in the Paris studio, able to participate in the annual Paris in January and July of two senior custom Fashion Week; each display at least more than 75 design is completed by the chief designer; years of employment for more than three full-time model; each style of clothing the number of very small, and the completion of the basic hand from pure.
Advanced customization of the last century from its heyday in the mid Jeans 40 to early 60s, due to the rapid post-war economic development and the pursuit of luxury, senior fashion industry has a 487 million U.S. dollars per year (equivalent to the current value of 3.5 billion U.S. dollars) sales, for a total of 20,000 from all over the world of High Fashion 53 registered customers and the fashion house recognized.
"The worst economic environment of high-level impact of the fashion industry is the result of the factors that trigger is not the root causes." Designer Ma Yanli in an interview with reporters said. The former created a model called "Ma Yanli Advanced customization" of the fashion company, has become one of the few in China specializing in high-level designers of the custom.