Now we have three major endeavors. First, we must uphold our brand culture, corporate culture and the culture of good shoes, deeper and broader study and spreading. This is the soul and driving force of an enterprise; secondly, to improve scientific and technological content. We love SurfControl last year, in cooperation with the Belgian made "campaign Jeans shoes" concept, is to use the power of technology to enhance the brand value-added traditional industries, the athletic footwear technology to the shoes, where to improve its health and comfort; and third, that is, terminal, space store design. We have recently launched an integrated store, put shoes products, leather goods, jewelry, clothing and so on together, according to the layout and pattern of luxury brands, through the design displayed in a Marketplace. So that consumers feel that this is a five-star service and luxury environment.
Reporter: You said that "enterprises are not necessarily bigger, but certainly have to do with personality." Do you want to give your business what kind of character do?
Qian Jin-Bo: Red Dragonfly is the nature of the wizard, it is also a mascot. Jeans It can live in harmony with man and nature, it is a very good promoter. I went to Sanya, as long as the most romantic, with sunset when the red dragonfly will fly out. Therefore, we have to give it a natural, free character. Accelerating the pace of people's lives now, in order to accumulate wealth and constant back and forth, we all aspire to the kind of both natural and free state of living.
Reporter: But it seems very difficult for a dragonfly this freedom, the natural character associated with the foot of the "shoe."
Qian Jin-Bo: This is a brand idea. Like Chanel perfume, how it became the love of the exhibits out? Because it has experienced the spread of a century, founder of the brand has experienced the spread of the story, finally give us the impression that the founder is to love, to build perfume. We are now also slowly draw conclusions, recall, and then gradually spread, and this is the accumulation of luxury brands. Ordinarily enterprise management has taken up a lot of energy, and I should not have so many thoughts to focus on those luxury things. But this is probably my personality, corporate personality and brand personality. My Jeans thinking is more luxurious. Red Dragonfly need for such slowly accumulated to finally give customers a natural, free to enjoy a sense.
Qian Jinbo: No, I was a kid just feel Red Dragonfly brought much joy to me. I just feel grown up when the future if there are creative partners in childhood can do one thing, to the business opportunity I had when I use its name, this is my greatest reward it. As for what to do, because it was born in Wenzhou Well, Commodity big market. Then casually went in operation for shoes, to participate in the sale of shoes, and then slowly make their own business.