In the past, the brand's fashion show every quarter, only contributed to a few Jeans VIP customers, as well as professional media, brand new products each season, new trends will inform them in advance, the latest fashion led by them.
Today, Viktor & Rolf fashion show in the live webcast, Tod's building online TV stations, issued any new products, advocates of the latest trends ... ...
The most those who were indignant at the top of the pyramid, should be privileged to disappear. Previously only able to enjoy the VIP treatment, as only the first time can be invitations to watch the fashion show, but today has become a fun and popular items. This is always play according to Hoyle's Viktor & Rolf play new initiatives.
Once upon a time, the major Paris fashion houses are dependent on the exquisite hand craft workshops and suppliers for their support of innovation on a quarterly basis, and as the machine improved production processes, as well as the deepening of globalization, which has enjoyed the reputation of once manual Square is gradually inadequacy, even in the face to close down fate. With conscience and respect for traditional crafts, such as brands like Chanel is doing everything to Jeans protect them, but the relative fashion "satellite" of the overall decline, it is not enough.
Each year early in December, Chanel will be released on schedule with the theme of cities "Métiersd'Art" special clothing series, this year's theme city is Moscow. Over the past few years, Karl Lagerfeld for Jeans Chanel before and after the team led by a huge mighty to travel to Tokyo, New York, Monte Carlo and London; and this year it lasts is subject to the financial crisis, the conference is based in Paris, Le Ranelagh Grand Theater.