The spread of fashion models have the following three:
1: From under the model. It refers to the style popular in the community seven jean arising from the upper social strata of its popularity gradually formed to imitate. If the target market is located mainly in this mode, they should seize the opportunity to purchase a large number of lower prices for most consumers to accept by imitation, so a profit. If the target customers as "fans" of the juvenile form, the business can be a number of celebrity dress imitation as the main products store.
2: horizontal transmission mode. This is the modern fashion of major means of transmission. It refers to the popular classes in the same level of mobility between groups. For apparel companies, in this mode of transmission if the main focus should be carefully observed for the goal of their own customers, and strive to find the base of available income, age, education level, lifestyle and so on, and customer groups Fashion leader's preferences, and expand markets.
3: Biography of the model. This is after the 60's a new idea. It mainly refers to the prevalence of new or first of all by the young people are not rich people who create and use of, and the gradual social acceptance seven jean of high-income level and the formation popular, such as denim, T-shirts, etc. If you want to open for the dress shop is an endless stream of high-income customers, in the understanding of target customers, we must also pay attention to the younger generation in the popular style of considerable influence in the independent groups.