From June 20 to June 23 for a 4-day spring-summer 2010 menswear week in Seven Jeans Milan is in the shadow of the economic downturn started, but in accordance with the Italian National Fashion Chamber of Commerce (National Chamber of Italian Fashion) by the President Mario Boslli statement: "(the Italian fashion industry) has gone through a crisis of U-trend, it is now showing an upward trend in return." he said may be the truth, this Fashion Week, there were about 40 conferences, 93 clothing series will be exhibited to the public, in January this year the number of the Milan Fashion Week autumn and winter has increased by 15%, of which two major Giorgio Armani and Prada brand is a fashion show held two. Previous exhibitors do not appear in the list of the Dolce & Gabbana have also re-organized the conference here, and even Marc Jacobs have to bring their latest series at the Milan menswear week.
Optimistic about the situation the same occurred in Florence, the Seven Jeans just-concluded 76th Pitti Uomo men's show, as the world's most important exhibition of the men's one a year ago in Milan Fashion Week held in Vicenza. The same four days, from June 16 to 19, not so much the background of a giant portrait of Obama's that eye-catching slogan - FUTURO MASCHILE (the future of men's), said that Italy is not as good as men's overall information transmission industry is a kind of hope. Printemps Department Store French men and women spring loaded commodities manager Tancrède de Lalun agreed, noting that "washed-off, comfortable and relaxing, along with random made of fabric wrinkling feeling, Pitti Uomo is a mainstream show. However, too few are installed. "