In reducing the overall customer base, while the core customer base is seven wholesale clothing also shrinking the corresponding, but smaller than the decline in the core of efforts to consumers. At this time the core of how to retain customers is the most important luxury goods and luxury goods companies to maximize profits on some of these consumers into the edge of the core consumer, which requires certain skills, if companies follow the edge of Instead, consumers will be too close to alienating the core consumer. Luxury goods companies have an advantage: it is these marginal customers want products and services, and even the status and those who feel the same as the core consumers, want the same benefits that many consumers may be the edge of the core of consumers who This is very familiar with the company to reduce the cognitive costs. Staff skills through training, they will soon know the edge of some of the characteristics of consumers, which can be regarded as a major transformation of their core customers, but also understand the preferences of consumers interested in change, this is the case in the economic good time to switch, the company will be a great return, and even in the Depression also need the corresponding period of the seven wholesale clothing advertisement or communication, so consumers will think you are a real strong market leader, had prepared in Depression and the economy will also become a strong brand.
Although this type of consumer goods prices are so high, but people still have their droves, in the end what is the support of such a high premium on it? The following points can be used as reference.
1. From the position that is itself a high-price market, the price represents the status of a leader as long as you have the appropriate product to support, once you have established this leadership position could be a long time to maintain this advantage the.
2. More important psychological role. Following the success of some people need something to represent its status, but also a product to express the way of life, hope to have something representative of their different status and the general public, a luxury provided just such an opportunity identification of the core represents the success of such a symbol of social, emotional and far more than a practicality, in order to achieve this emotional satisfaction, often they will not care about the price too much, but rather see it as the general population and the degree of distinction, of course, others hope for success but has not yet been successful is the same is true of people. Is sometimes difficult to say the surface of their brand or brands they represent.
3. To shape their own brand image and personality can also support a premium. Because people are not very rational, and sometimes more when purchased by virtue of emotional behavior, each shown by a premium brand status, sexy, a symbol of the right and so will not cause no emotional stimulation, so that it would have to be psychological met, which they sometimes are willing to pay high prices.
4. Rich history and culture of the brand can be the foundation to enable consumers to purchase such products at the time, was assured that the time to pay the high prices have a strong heart to rely on, for those seven wholesale clothing brand new to pay high prices when relying on the lack of psychological , consumers will be hesitant at times.