Men's market is subject to particularly great economic crisis, may not be a full recovery in the near future, but now the beginning of the pursuit of a more gentle man some dress styles, market experts believe seven jean that there may be some signs of improvement.
Economic crisis struck, the fashion industry has also not been spared, the industry said sales of men's suits and ties have been most affected.
Italy Men's CEO Gildo Zegna Zegna brand in the fashion weeks, said to Reuters: "(men's fashion has changed the consumer market) This is in the affirmative. A substantial decline in sales of men's clothing ... ... the beginning of the pursuit of men, some more gentle style of dress. "
"Men's impact on the market than the women's market of small, possibly because men did not so much competition in the market, select the remaining small. Male consumers of a higher brand loyalty, well-known brand of men's more consistent cost-effective."
According to the Italian Textile and Apparel Industry Association, the seven jean Italian men's market last year, revenue dropped 0.8 percent to 9.358 billion euros (about 13.17 billion U.S. dollars), while winter sales in January, but the first quarter of this year prices are still poor.